Name of professional giving the advice:
Getting into Business 2016 7 of 16 S E O
Meta Tags https://support.google.com/webmasters...
there are also other sites that will give you a complete list just by doing a google search.
google analytics https://analytics.google.com you will need to set up an account.
Alexa Rating http://alexa.com
Google Pagerank: http://checkpagerank.net/
seo quake http://www.seoquake.com/
BDC website inspector: https://www.bdc.ca/en/articles-tools/...
Good luck and enjoy getting your own seo done